• Mr. Onorio Colucci CAO,
• City of Windsor
• 350 City Hall Square
• P. 0. Box 1607
• Windsor, ON N9A 651
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• January 15, 2020
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• Dear Mr. Colucci,
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• Further to our conversation, I can confirm Caesars Windsor values the Detroit Grand Prix event and supports the City of Windsor sponsorship of the event.
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• Caesars Windsor is proud of its contributions to the City as one of the largest employers, the #1 tourism driver and almost $20 million through the OLG Municipal Contribution Agreement, Business and Property Taxes and the Municipal Accommodation Tax.
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• The City's support of large scale events such as the Grand Prix that have a proven tourist draw enhance the appeal of Windsor and caesars Windsor as an appealing destination in today's competitive environment.
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• While what is good for Windsor is good for Caesars Windsor, specifically, the Detroit Grand Prix does the following for us:
• Attracts new customers to the Region that can drive trial into Windsor and our Property;
• Provides an additional experience for our existing customer base;
• We still draw 1/3 of our business from the U.S . and our American customers appreciate the City's sponsorship of an event in their home country;
• The TV coverage almost always includes shots of our Property which assists in Brand awareness.
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• I appreciate the opportunity to share our thoughts on this topic.
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• Yours truly,
• Kevin Laforet
• Regional President