COURSE DESCRIPTIONS

BUMT 5600 — 3 UNITS

LEGAL ISSUES THAT IMPACT PROFITABILITY & INNOVATION

This course analyzes the impact of business legal structure, intellectual property protection, licens-ing strategy, and tax management on the financial structure of the organization. It explores the law relative to the cyber business environment; and the potential financial issues to be considered relative to product liability and consumer law is explored.

BUMT 5650 — 3 UNITS

CREATIVITY, INNOVATION & DESIGN IN BUSINESS

COSM 2250 — 3 UNITS BEAUTY: BRAND IMAGING

This course explores various approaches in devel-oping an innovation strategy from a creative begin-ning to an innovative implementation resulting in a competitive business structural design. Approach-es to applying design concepts in business model development is explored and analyzed.

BUMT 5750 — 3 UNITS LUXURY BRAND MANAGEMENT

COSM 2350 — 3 UNITS

This course is designed to provide students with an understanding of the fundamentals of luxury brand management. Students are introduced to principles of luxury branding, design thinking and how these are used as tools to define luxury business strategies. Students develop an understanding of the luxury seg-ment of the market as it applies to a variety of industries. They learn to identify potential new luxury products and how they relate to a variety of markets, including emerging markets.

BUMT 5800 — 3 UNITS ENTREPRENEURIAL ERGONOMICS

BEAUTY: FUNDAMENTALS OF FRAGRANCE

This introductory class explores the ever-evolving technology of essential oil extraction, the artistry of blending multiple scents, and the growing use of synthetic essences. Students learn to evaluate fragrances as they develop their individual scents, and discover the fascinating history of perfume and its synergy with the world of fashion and beauty.

COSM 2380 — 3 UNITS BEAUTY: BUSINESS OPERATIONS

Ergonomics is the discipline concerned with the understanding of interactions among individuals and other components of a function or system, and the process that develops strategies to apply theory, principles, data, and methods of design to optimize performance. In this course, students are mentored in their development plans to transform innovative ideas into profitable business structures, and present formal product or service concepts for analysis and critique. This course offers a unique opportunity for the students to experience design thinking in a business context.

BUMT 5950 — 6 UNITS CAPSTONE SEMINAR

COSM 2450 — 3 UNITS

BEAUTY: FUNDAMENTALS OF COSMETICS

Students are mentored by selected faculty members and develop and present an in-depth analytical research thesis based upon a business case study selected by the department. This seminar focuses on current business dynamics and their impact on strategic planning and financial considerations resulting in a proposed plan for expansion and strategic control for the business under analysis.

COSM

COSM 2150 — 3 UNITS

BEAUTY: FUNDAMENTALS OF SKIN CARE & WELLNESS

COSM 2500 — 3 UNITS

BEAUTY: PROMOTION & PRESENTATION

An in-depth overview of skin care, spa, body care, hair care, and nail care and their roles in the

Students examine the ways in which the varied tech-niques of promotion—advertising, public relations, visual merchandising, and special events—contribute to success in the beauty industry. They also gain practical knowledge of these techniques by develop-ing and presenting individual promotional campaigns in class. Prerequisites: COSM 2250, SMED 1100

competitive marketplace. Students explore alterna-tive wellness modalities, product and distribution strategies and product positioning as well as the impact of innovative formulas and current trends that enable students to grasp the complexity of the categories. Prerequisite: MMKT 1650

Students analyze the strategies and tactics of in-depth brand development necessary to building successful beauty product lines. They examine the power of image, concept, positioning, and trends as the means of establishing brand loyalty and brand equity, as well as the importance of consumer mo-tivation, perceived quality, association, and delivery to their target market. Case studies and projects are used to analyze existing brands. Prerequisites: MMKT 1550, MMKT 1650

This course educates students in the business operation skills that are imperative for managerial advancement. Topics include inventory manage-ment, forecasting, production planning, project management, and quality control. Students gain an understanding of the relationship of these com-ponents to a successful organization. Prerequisite: COSM 2450

In this course, students follow the process of creat-ing color cosmetics from identifying target markets and distribution channels to establishing concept, product positioning, packaging and promotion. The course also explores the influences of trends, sus-tainability and competition on cosmetics innovation and commercialization. Hands-on projects demon-strate the processes involved in quality assurance and reinforce the use of industry terminology in research and development. Prerequisite: MRCH 1450