COURSE DESCRIPTIONS

advanced overview focusing on the business model, the organization and support team, the marketing plan, process management, cash planning and working capital management, quality, service and ethics, and growth strategies. Prerequisite: BUMT 4100

BUMT 5010 — 3 UNITS THE GLOBAL ECONOMY

BUMT 5280 — 3 UNITS

HUMAN RESOURCE MANAGEMENT: PEOPLE, PRACTICES, & PROFITABILITY

This course analyzes the components and dynam-ics of today’s global economic geography, and the political and social complexities of today’s global business environment. Students explore strategies for creating value within global production networks, considering strategies for production and distribu-tion, and analyze global consumption patterns.

BUMT 5080 — 1 UNIT TOOLS FOR ANALYTICS

BUMT 5300 — 3 UNITS LOGISTICS MANAGEMENT

This initial prerequisite course gives the students the necessary structural tools to create and ana-lyze the various forms of data necessary to exert managerial influence on financial performance.

BUMT 5150 — 3 UNITS WEB ANALYTICS

BUMT 5350 — 3 UNITS DIGITAL MARKETING

This course explores the governance structure nec-essary to develop, manage, and lead a sustainable global business enterprise. It analyzes how the human resource management function can help organizations gain a competitive advantage and explore the impact employment law can have on profitability.

This course focuses on international trade logis-tics. It explores and analyzes the relationship of supply chain structure and logistics management on gross margin achievement, maintenance, and return on investment. It analyzes various approaches to create and control demand manage-ment and logistics and explores the benefits and potential strategic issues in vertical vs. horizontal integration when developing and evaluating supply chain strategies.

This course explores the value of web analytics and the design of comprehensive web analytics strate-gies. It focuses on how to correctly apply web based analytical techniques; how to assess the effective-ness on social media and multichannel campaigns; how to optimize success by leveraging experimen-tation; and how to employ the proper tools and tactics for evaluating consumer responses.

BUMT 5180 — 3 UNITS

PREDICTIVE ANALYTICS FOR BUSINESS STRATEGY

This course is designed to expand information literacy and predictive analytics. It broadens the student research awareness in identifying competitive market intelligence resources and the application of competitive analysis in strategic management decision selection and support.

BUMT 5250 — 3 UNITS FINANCIAL ANALYSIS & CONTROL

BUMT 5400 — 3 UNITS

ADVANCED STRATEGIC PLANNING & IMPLEMENTATION

This course provides an understanding and founda-tion for using financial statement data in a variety of business analyses and valuation contexts. This course focuses on financial strategic planning and control. Students explore financial management communication as a means to enhance and achieve support of established strategic business goals.

BUMT 5260 — 3 UNITS GLOBAL FINANCIAL STRATEGY

BUMT 5500 — 3 UNITS

STRATEGIC MARKETING MANAGEMENT

This course develops an integration of strategic marketing, financial modeling, and supply chain structure and management focusing on optimization of profitability. It explores strategic financial issues that confront managers in multinational firms and how to establish cost of capital calculations and valuation in different financial environments.

This course explores and analyzes the market-ing management process building a foundation for marketing program decisions with a focus on product, pricing, distribution channel selection, and integrated promotion. It explores strategies for organizing and planning for effective marketing implementation. The primary focus is on measur-ing financial performance as a result of innovative marketing strategies.

Students explore the commercial value and creative structure of digital marketing strategies from ideation to implementation. They analyze potential financial enhancement opportunities by incorporating digital media into various marketing strategies. Students identify, analyze and evaluate the key digital marketing channels by exploring current structures being employed. They under-stand how to construct and execute a comprehen-sive digital marketing strategy and evaluate how to measure the success of digital marketing efforts. They examine and evaluate the latest develop-ments in digital ad technology.

This is a seminar exploring global business strate-gic modeling. It focuses on managing risk mitigation to enhance financial performance. Case studies focus on strategic issue diagnosis and managerial implementation outcomes. Students analyze the differences in emergent, growth, maturity, and declining phases of product life cycle strategic planning.