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Students examine the sociological and psycho-logical factors affecting consumer behavior. They look at the process of creating consumer demand for beauty products and the decision-making pro-cesses of buyers, both individually and in groups. They study how marketers and product developers can influence decision-making and endeavors to understand the dynamics of emerging technologies and neuromarketing on consumer preferences and perceived needs.
COSM 2580 — 3 UNITS
BEAUTY: CURRENT INDUSTRY TOPICS
COSM 3050 — 3 UNITS
INFLUENCING BEAUTY CONSUMER BEHAVIOR
This course examines the new and highly profitable categories of men’s grooming and ethnic beauty. Students analyze the different strategies used to market to men and to a diverse audience of ethnic consumers in the grooming industry. Students investigate alternative classes of trade, new marketing vehicles, and current direct market-ing techniques. They are tasked with creating a marketing/sales campaign to target their specific consumer base. An oral defense of the final project requires expertise on topic and objectives, and the articulation of complex marketing concepts and ideas. Prerequisite: COSM 2250
COSM 2620 — 3 UNITS
PRINCIPLES OF BEAUTY SCIENCE
COSM 3180 — 3 UNITS
FUNDAMENTALS OF BEAUTY BUSINESS LAW
Students gain an understanding of the principles of chemistry and their vital importance to beauty technology. They examine the complex process of product development from raw materials and ingredients to formulations, applications, and finished products. Students then apply what they have learned to actual on-site product devel-opment. They also study the legal, regulatory, and technological standards governing beauty products.
COSM 2830 — 3 UNITS
PACKAGE DEVELOPMENT & PRODUCTION
COSM 3250 — 3 UNITS
BEAUTY: PURCHASING & PLANNING
In this course, students explore concept develop-ment, product positioning, creative adaptation, and technological challenges. Practical applications of these concepts are applied towards a course project.
COSM 2870 — 3 UNITS
SUSTAINABILITY IN THE BEAUTY INDUSTRY
COSM 3360 — 3 UNITS
This course is designed to familiarize students with sustainability as it relates to environmental, social and economic systems within the beauty industry. By studying a variety of business models from within and outside of the beauty industry, students develop an understanding of both the business challenges and opportunities inherent in sustain-ability and learn to recognize, analyze and tackle sustainability problems.
COSM 2920 — 3 UNITS BEAUTY: GLOBAL BUSINESS
BEAUTY: LUXURY BRAND DEVELOPMENT
Students explore the history, consumer psychology, and strategic management issues of the luxury market. They learn the nuances of the affluent con-sumer and how to develop and successfully manage marketing, distribution, and development of a luxury brand or product in a way that aligns with the high expectations of a luxury brand’s unique vision and strategy.
COSM 3420 — 3 UNITS
BEAUTY: BUSINESS MANAGEMENT & FINANCE
This course examines the social, ethical, and fundamentals of business law as it applies to the business of beauty. Students develop an under-standing of the legal process and the environment in which the industry operates. Emphasis is on development of those skills necessary to recognize and negotiate common legal problems confronted in the corporate environment.
This class provides a thorough explanation of domestic and international sourcing, contract packaging, production, and distribution manage-ment strategies for new and existing products in the beauty industry. Students gain practical understanding of the interrelationships between purchasing, vendor selection, sources of supply, and technology. Focus is on profit maximization techniques, vendor negotiations, lead time management, and forecasting.
This course explores the complexities associated with international trade and investment including the global monetary system, business strategies, structure and operations as well as differences in political, economic, and social systems. Students learn to appreciate different countries and cultures as well as ethical issues and dilemmas. Through case studies and international business models, students understand the strategic development and management of a global brand. Prerequisite: COSM 2380
This course is an introduction to the concepts of financial analysis, including understanding and preparing balance sheets and income statements, with a focus on the needs of the financial manager or entrepreneur. Students are exposed to financial reporting, analysis of annual reports, accounting information systems, corporate income statements, and using accounting information and financial statements to assess financial performance. Stu-dents obtain knowledge in budgeting and variance analysis.