Conclusion:

The important aspect to consider is that the benefits to Windsor are not intended to be solely for the weekend that the race is taking place. Though based on hotel occupancy rates there appear to be direct benefits in the actual race weekend, this initiative is very much a branding mechanism designed to highlight Windsor as a destination city where there are many exciting things to see and do all year round. As such, the Detroit Grand Prix, an event in the key southeastern Michigan target market of over 4 million people, provides a platform for the City to promote itself with a nationally televised event watched by over a million viewers in 2019.

Planning Act Matters:

N/A

Approvals:

Name Title
Milan Vujanovic Senior Economic Development Officer
Onorio Colucci Chief Administrative Officer

Notifications:

Name Address Email
Gordon Orr, CEO Tourism Windsor Essex Pelee Island 333 Riverside Dr. W, Suite 103 Windsor, ON N9A 7C5 gorr@citywindsor.ca
Pat Delmore, Executive Director Transit Windsor 3700 North Service Road E. Windsor, ONN8W 5X2 pdelmore@citywindsor.ca

Appendices: