The teams identify opportunities and develop a unique brand positioning plan for a partnership between the two companies. A final presentation of brand strategies, marketing plan, consumer activation, and creative execution is presented to a panel of experts for feedback.
GRPH 4080 — 3 UNITS
KEY ART DESIGN: HOME ENTERTAINMENT
This course explores key art techniques as they apply to home entertainment including television, streaming services, and games. Using contemporary modes of communication, students create art and campaign concepts for a wide variety of use cases. Prerequisite: GRPH 3380
GRPH 4150 — 3 UNITS
ACTIVATED MARKETING
In this course, students develop or adapt advertising materials for nontraditional media formats, including guerrilla marketing, social media content, and online viral advertising. Emphasis is on consistency of concept and design throughout the advertising campaign.
GRPH 4420 — 3 UNITS
GRAPHIC DESIGN INTERNSHIP
Through on-the-job training, students gain valuable insight as they apply theory and skills learned in the classroom to actual work situations and explore career options in graphic design. Prerequisite: GRPH 4080
GRPH 4480 — 3 UNITS
MOTION GRAPHICS I
In this introduction to digital composition through Adobe After Effects software, students extend their knowledge of design by creating motion graphics and visual effects—including a 30-second promo, on-air station identification, and storyboards—for a wide range of media.
GRPH 4780 — 3 UNITS
ENTERTAINMENT LICENSING
In this close examination of the techniques of licensing and branded studio properties, students use the results of marketing research, creative brainstorming, and collaboration with fellow students to develop a style guide specifying the fonts, colors, and visual features that establish a distinctive brand identity. The guide features key products in multiple categories inspired by additional segment research and trends. Prerequisite: GRPH 4080
GRPH 4880 — 3 UNITS
MOTION GRAPHICS II
A continuation of Motion Graphics I, this intermediate course focuses on communication that is intended for the end user. Students use advanced levels of Adobe After Effects to story-board a title animation into a creative title sequence. Prerequisite: GRPH 4480
GRPH 4980 — 3 UNITS
INDUSTRY PORTFOLIO
In this capstone course, students compile a comprehensive portfolio of their work in the Graphic Design program, which they present to a professional agency creative team for critique. They also create a resume and a DVD that captures their work digitally as a statement of their personal brand identity. Prerequisite: GRPH 4080
IMPD
IMPD 3100 — 3 UNITS
STRATEGIES FOR IMPORT/EXPORT
An in-depth overview of marketing strategies for both foreign and domestic environments. This course covers aspects including cultural, political, and economic differences, as well as government and trade regulations affecting the international marketer. Prerequisites: IMPD 3150, IMPD 3580
IMPD 3120 — 3 UNITS
CONSTRUCTION & TECHNICAL PRODUCT APPLICATIONS
An advanced studio course that synthesizes the students' sketching skills with construction and technical knowledge to develop and present product ideations. Students analyze current market trends for construction methods by product category and price and use advanced sketching techniques to accurately communicate product silhouette, fit, details, and construction. Prerequisite: A.A. in Apparel Industry Management, Merchandise Product Development, or Fashion Design
IMPD 3150 — 3 UNITS
GLOBAL RELATIONS & NEGOTIATIONS
This comprehensive course focuses on negotiation tactics in the context of global business transactions. Students use skill building exercises to negotiate and communicate with an emphasis on cross-cultural conflicts. This course is designed to enhance students' ability to identify problems, create solutions, innovate, and improve current practices and resolutions in a constantly changing global environment. Prerequisite: A.A. in Apparel Industry Management, Merchandise Product Development, or Fashion Design
IMPD 3300 — 9 UNITS
INTERNATIONAL MERCHANDISING STRATEGIES
Students research current fabric, color, retail, and style trends to forecast timely commercial conclusions for specific consumer markets. The students analyze potentials of global markets, and understand and identify consumer competition and brand positioning. Course includes a directed study tour to Europe to complete this research. Prerequisite: A.A. in Apparel Industry Management, Merchandise Product Development, or Fashion Design