DIGITAL MARKETING

The Associate of Arts in Digital Marketing Program prepares students for careers in advertising, marketing, and social media communication. They learn how to identify, engage, and communicate with their target markets and online communities, build and maintain consumer loyalty, and develop techniques to maximize growth. Students use analytics and metrics to evaluate the effectiveness of methods for positioning people, products, organizations, and interest groups in digital media contexts in order to develop multi-media campaign strategies.

What Our Students Learn In our program, students take a holistic look at Digital Marketing. Taught by instructors currently working in the industry, they develop a deep understanding of marketing and advertising. They also gain the graphic design skills necessary to create effective content. Students learn to analyze the results of their marketing efforts and apply them to future digital marketing initiatives.

Why FIDM One of the few Digital Marketing degree programs in the country, this game changing major was created in response to industry demand. Hands-on courses in marketing, graphic design, and analytics, plus industry internships, prepare grads to enter the quickly evolving world of digital marketing.