COURSE DESCRIPTIONS

hands-on experience with social media technology. Students learn how to use this new media produc-tively, and have a framework for understanding and evaluating social media platforms.

SMED 1700 — 3 UNITS WRITING FOR NEW MEDIA

SMED 2850 — 3 UNITS MARKETING ANALYTICS

This course examines practices of writing in digital environments such as social media, blogging, ad-vertising, journalism, and public relations. Students learn to write in persuasive and impactful language while honing in on organization, grammar, and syntax.

SMED 2100 — 3 UNITS NEW MEDIA STRATEGY

SMED 2880 — 3 UNITS NEW MEDIA PUBLIC RELATIONS

Students learn how to identify a target new media audience using profiling techniques, technographics, and social computing. Through case studies and lectures students understand how to develop a strategy to effectively implement best new media practices into a business or brand. Prerequisites: MMKT 1550, MMKT 2080

SMED 2300 — 3 UNITS NEW MEDIA TRENDS

SMED 2920 — 3 UNITS

SOCIAL MEDIA & CULTURE

Students take an in-depth look at the biggest new media forces. Students evaluate current online marketing trends for these outlets and use research of global trends to forecast what is in store for the next generation of online marketing.

SMED 2950 — 3 UNITS INTERNSHIP

SMED 2500 — 3 UNITS ONLINE VIDEO PRODUCTION

This course introduces the art and science of video production for marketing purposes. Students study and practice techniques for filming and editing in the digital environment. Hands-on learning is reinforced through instructor evaluation and peer critiques.

SMED 2550 — 3 UNITS

INTELLECTUAL PROPERTY & MEDIA LAW

SMED 3100 — 3 UNITS MOBILE APPLICATION MARKETING

In this course, students examine the law around the creation and distribution of media. This survey introduces students to patent, copyright, trade-mark, and privacy law with a goal to provide enough information that students can spot issues and know where to turn for help. Through case study, mock court, and mock negotiation, students see the practical application of the law as it relates to their area of study.

SMED 2750 — 3 UNITS E-COMMERCE MARKETING

SMED 3300 — 3 UNITS

SEARCH ENGINE OPTIMIZATION & ANALYSIS

Students learn the importance of using search engine optimization and ROI to build a successful online business. Through lecture and case studies students learn optimization techniques and how to convert clicks into monetary sales.

SMED 3400 — 3 UNITS

This practical class looks at the application of data science to solve marketing problems. Students learn to parse both big data and internal analytics to understand how to use both to improve KPI reporting, demonstrate return on investment and create effective marketing campaigns. The objec-tive of this course is to understand the relationship of analytics to decision making and how to tell the story — the who, what, how, and why — of the data.

Students use practical and hands on experience to develop an understanding of the role new media plays in current public relations. Students gain practical knowledge of these techniques by devel-oping and presenting individual online campaigns in class. Prerequisite: SMED 1700

In this course students analyze different social me-dia platforms and how this technology affects our culture. Students examine how these platforms di-rectly affect family, community, history and privacy.

Through on-the-job training, students gain valuable insight as they apply theory and skills learned in the classroom to actual work situations and explore career options in the new media industry.

In this course students explore the global trend of mobile marketing and applications. Students re-search current mobile programs using case studies and trend analysis to understand how to create and implement a successful mobile marketing applica-tion that create customer engagement and revenue.

Students learn how to create a successful online business. Through class lecture and industry speakers students learn how to navigate e-commerce applications including document automation, domestic and international payment systems, online banking, and shopping cart soft-ware. Prerequisites: MRCH 2210, SMED 1100, SMED 2920

NEW MEDIA NARRATIVE WRITING

Students learn narrative storytelling techniques to create a successful online marketing campaign that impacts brand and business value. Through class lectures and case studies students understand the importance of engaging a customer through persuasive and relative marketing content. Prereq-uisite: SMED 4100