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MRCH 1920 — 3 UNITS APPLIED DIGITAL COMMUNICATION

MRCH 2690 — 3 UNITS PRODUCT DEVELOPMENT

Students integrate their knowledge of Adobe Photoshop, Illustrator, and InDesign to create effective digital campaigns for the marketing and merchandising of apparel, footwear and accesso-ries. Emphasis is on innovation and concept design explorations enhanced by computer-aided applica-tions. Prerequisite: TECH 1100

MRCH 1950 — 3 UNITS

EXCEL FOR BUSINESS APPLICATIONS

MRCH 2760 — 3 UNITS

ADVANCED BUSINESS APPLICATIONS

This course is designed to assist the student in developing a facility with electronic spreadsheets in support of effective business management. Students develop a working knowledge of comput-erized spreadsheet and chart functions as applied to business management concepts with related math-ematical formulas and operational requirements.

MRCH 2210 — 3 UNITS

MERCHANDISE PRESENTATION STRATEGIES

MRCH 2770 — 3 UNITS

CASE STUDIES IN RETAIL STRATEGIES

MRCH 2420 — 3 UNITS

In this course, students learn how to develop effective product placement concepts across a variety of shop-ping platforms from in-store to electronic devices to increase customer satisfaction, drive sales, and increase profitability. Emphasis is also placed on how data is being used to enhance visual merchandising execution. Prerequisites: MRCH 1550, MRCH 1820

GLOBAL SUPPLY CHAIN & LOGISTICS

A thorough exploration of international sourcing, production, and distribution strategies current in the textile and apparel industries. Students gain practical understanding of global supply chain management and import/export regulations and a heightened awareness of the legal, ethical, economic, and social implications of sourcing deci-sions. Prerequisite: MRCH 1420

MRCH 2640 — 3 UNITS BUYING

MRCH 2810 — 3 UNITS

SUSTAINABILITY & SOCIAL RESPONSIBILITY

Introduces students to the concept, history, and science of sustainability and its relationship to the business of ethical fashion. Coursework topics focus on the development of eco-friendly materials, responsible manufacturing and distribution, and how companies are integrating social responsibility for the environment into their corporate philosophy and business practices. Prerequisites: MMKT 2460, MPDV 2400, MRCH 2420

In a highly competitive retail environment where product differentiation is key, students propose a new private label initiative for an existing brand in a pop-up location after analyzing consumer demand, studying the history of private label, and examining the process of product development.

This course is an advanced study of Excel, an im-portant and necessary skill in today’s business sector. Students become proficient in functions such as managing data using tables, enhancing charts, using what-if analysis and PivotTables.

In this capstone course, students analyze the current business practices of a prominent retailer with special attention to the organization’s present strengths and weaknesses, the challenges it faces in today’s global economic climate, and the impact of current trends in consumer purchasing behaviors on its financial health. Through research, the stu-dent assesses the organization’s current value and makes informed recommendations for maximizing future growth. Prerequisites: MMKT 2460, MRCH 2640, SMED 2750

In this course, students combine quantitative anal-yses and financial planning with creative merchan-dising strategies to curate a dynamic assortment for their target consumer. Through market and trend research, the integration of business acumen with aesthetic principles is covered in order to cre-ate the optimal customer experience. Prerequisites: MPDV 2100, MRCH 2760

MRCH 2660 — 3 UNITS

DATA INSIGHTS & FASHION ANALYTICS

MRCH 2860 — 3 UNITS

MERCHANDISE PLANNING & ALLOCATION

Students apply previously learned merchandising concepts with new analytics to measure common retail metrics. Using analysis of past and current performance, students identify trends, develop financial plans, and learn various allocations meth-ods used in the retail buying industry. Prerequisites: MRCH 2640, MRCH 2760

In this course, students explore the current con-cepts of customer analytics and their application to business practices in the retail industry. They analyze data collection methods and implement best strategies for their chosen case study compa-ny. Guidelines for practices in the field of Artificial Intelligence and the use of large datasets are reviewed. Prerequisites: MRCH 2640, MRCH 2760

SMED

SMED 1100 — 3 UNITS INTRODUCTION TO SOCIAL MEDIA

This course introduces students to the history, theory, and technology of social media. Students explore the different social media outlets and have