printing techniques (conventional and digital), paper, color, inks, imposition folding, and finishing. Students prepare a design from concept to final reproduction.

GRPH 2540 — 3 UNITS APPLIED BRANDING

GRPH 2380 — 3 UNITS

PACKAGING DESIGN

Students develop creative packaging solutions that attract attention while communicating visually through the use of three-dimensional form, pack-aging materials, typography, color, and graphics.

GRPH 2400 — 3 UNITS GRAPHICS/LICENSING

GRPH 2630 — 3 UNITS WEBSITE DESIGN GRPH 2630

This course introduces students to product licens-ing through the development of original characters and their related products. The students create their own intellectual property and present it as a Style Guide. Includes a three (3) hour lab. Prerequi-sites: GRPH 2050, GRPH 2120

GRPH 2420 — 3 UNITS DEVELOPING ASSETS

GRPH 2680 — 3 UNITS

GRAPHIC DESIGN PORTFOLIO

This class equips students to convert thumbnail sketches into original, finished art. By developing strong Adobe Photoshop skills, students learn how to rebuild figures, add extensions, and build comps. Students gain experience in preparing these elements whether computer-generated, illustrated, or photo-graphed so that they can be loaded onto the server for designers developing a theatrical campaign.

GRPH 2470 — 3 UNITS

MOTION GRAPHIC DESIGN

GRPH 2780 — 3 UNITS

INTRODUCTION TO DIGITAL PHOTOGRAPHY

Students solve graphic design problems using creative brainstorming, storyboarding, and the integration of media including images, illustrations, text, audio, and video. A hands-on course focused on the design of motion graphics, students learn basic motion graphics principles using Adobe After Effects. The final project demonstrates an understanding of 3-D design, timing, and composition to create an impactful motion graphic. Prerequisite: GRPH 2230

GRPH 2480 — 3 UNITS

SPECIALTY DESIGN

GRPH 2810 — 3 UNITS

DATA VISUALIZATION

GRPH 2500 — 3 UNITS LOGO/SYMBOL DESIGN

This course is designed to teach students how to adapt key art creative to a variety of media outside of the traditional one-sheet format. Thinking creatively about composition, color, and design consistently is stressed through all campaign-advertising formats.

Students create a logo for a company or product using the elements of design and the psychology of color. They demonstrate understanding through ap-plication and usage of identity to create a brand and public awareness. Thumbnails, participation, class critiques. Prerequisites: GRPH 1420, GRPH 1720

GRPH 2840 — 3 UNITS

This course takes students through the entire graphic design process of creating a professional retail brand. Students define a target audience, invent a fictitious store name, and write a mission statement. For their final presentation, they create a conceptual store brand delivered through a visual marketing plan. Prerequisites: GRPH 2050, GRPH 2120

Students build on their experience with UX design as they develop web and mobile applications. Students begin using HTML and CSS to design their sites while continuing to emphasize research, de-sign, and functionality. Prerequisite: GRPH 2230

This is an advanced class in portfolio development. Students design, produce, and gain experience presenting their work in a professional working environment. They also write a comprehensive resume and present their portfolios before the class.

This course enhances students’ appreciation of the skill and creativity of photography by chal-lenging them to produce their own photographic art. Course discussions include terminology, innovations in digital photography, and various experimental processes. The course illustrates the practice of buying commercial photography for fashion, graphic design, and general market-ing purposes, including negotiating with art reps, buyout of stock photography, and coordinating photo shoots. Prerequisite: GRPH 1050

In this course, students learn to find the story in data and represent it in a clear, compelling and — most of all — visual way. Data is complex, overwhelming and doesn’t tell a story without the work of a designer. They look at the history of data visualization while also practicing their own ability to visualize increasingly complex information. Special emphasis is paid to using the principles of design to craft a unified, exciting, persuasive data visualization. Prerequisite: GNST 2370

TITLE DESIGN

This course explores the potential of iconic imagery and demonstrates the power of a title-with-a-con-cept in ad campaigns where space is at a premium.