Package Development & Production Students learn the nuances of packaging concepts and components in Package Development & Production.
ASSOCIATE OF ARTS
BEAUTY MARKETING & PRODUCT DEVELOPMENT
The Beauty Marketing & Product Development Program is a comprehensive curriculum that prepares students to enter the beauty industry with the knowledge of the complexities and challenges of each of the components and factors that are integral to the business of beauty. This program offers theoretical and practical disciplines that emphasize the development of creative, marketing and branding, technological, operational, and promotional strategies that affect business development and consumer behavior in the global beauty market.
What Our Students Learn In our program, students learn marketing, beauty brand management, strategic planning, and entrepreneurial skills in addition to gaining hands-on experience in product development.
Why FIDM We partner with companies such as Kiehl's Since 1851, L'Oréal, and wet n wild, who work closely with our students as they learn practical skills in a project-oriented program. Students intern with top beauty brands such as GLAMGLOW, Dermalogica, Algenist, Purlisse, Smashbox, Hourglass, and Kate Somerville.
[top] Students meet with executives from top San Francisco beauty brands during a week long study tour [left] Students execute a live in-store event at Kiehl's stores; Class: Promotion & Presentation [bottom left] Students learn to evaluate fragrances as they develop their individual scents in the Fundamentals of Fragrance class [bottom right] Field Trip to Dermalogica Headquarters; Class: Fundamentals of Body & Hair Care
REQUIRED CLASSES FOR ASSOCIATE OF ARTS (A.A.) (for students without a prior college degree)
| BUAD 2850 | Entrepreneurship | 3 |
| COSM 2150 | Beauty: Fundamentals of Skin Care | 3 |
| COSM 2250 | Beauty: Brand Imaging | 3 |
| COSM 2350 | Beauty: Fundamentals of Fragrance | 3 |
| COSM 2380 | Beauty: Business Operations | 3 |
| COSM 2450 | Beauty: Fundamentals of Cosmetics | 3 |
| COSM 2500 | Beauty: Promotion & Presentation | 3 |
| COSM 2580 | Beauty: Current Industry Topics | 3 |
| COSM 2620 | Principles of Beauty Science | 3 |
| COSM 2740 | Business Ethics in the Beauty Industry | 3 |
| COSM 2830 | Package Development & Production | 3 |
| COSM 2920 | Beauty: Global Business | 3 |
| GNST 1040 | English Composition | 3 |
| GNST 1230 | Color & Design Theory | 3 |
| GNST 1450 | College Mathematics | 3 |
| GNST 1600 | Effective Speaking | 3 |
| GNST 1620 | The Creative Process | 3 |
| GNST 1650 | Critical Thinking | 3 |
| GNST 2420 | Survey of Western Art II | 3 |
| GNST 2960 | American Political & Economic History | 3 |
| GNST 3450 | Applied Mathematics | 3 |
| MMKT 1550 | Marketing & Brand Development | 3 |
| MMKT 1650 | Consumer Behavior & Research | 3 |
| MMKT 2780 | Integrated Marketing Communications | 3 |
| MRCH 1450 | Concepts in Trend Forecasting | 3 |
| MRCH 1550 | The Retail Environment | 3 |
| MRCH 1950 | Excel for Business Applications | 3 |
| SMED 1100 | Introduction to Social Media | 3 |
| SMED 2750 | E-Commerce Marketing | 3 |
| TECH 1100 | Introduction to Adobe | 3 |
| Total Units of Credit | 90 |
REQUIRED CLASSES FOR PROFESSIONAL DESIGNATION (A.A.) (for students with a prior college degree)
| BUAD 2850 | Entrepreneurship | 3 |
| COSM 2250 | Beauty: Brand Imaging | 3 |
| COSM 2350 | Beauty: Fundamentals of Fragrance | 3 |
| COSM 2380 | Beauty: Business Operations | 3 |
| COSM 2450 | Beauty: Fundamentals of Cosmetics | 3 |
| COSM 2500 | Beauty: Promotion & Presentation | 3 |
| COSM 2550 | Beauty: Fundamentals of Body & Hair Care | 3 |
| COSM 2580 | Beauty: Current Industry Topics | 3 |
| COSM 2650 | Principles of Beauty Technology | 3 |
| COSM 2720 | Beauty: Marketing/Management | 3 |
| COSM 2740 | Business Ethics in the Beauty Industry | 3 |
| COSM 2830 | Package Development & Production | 3 |
| COSM 2920 | Beauty: Global Business | 3 |
| GNST 1620 | The Creative Process | 3 |
| MRCH 1780 | Digital Communication | 3 |
| SMED 1100 | Introduction to Social Media | 3 |
| Total Units of Credit | 48 |
For important information about the completion rate, educational debt, and earnings of students who attended this program, go to fidm.edu/go/ge/bmpd.