The Bachelor of Arts in Graphic Design Program prepares students for careers as graphic artists and designers. Students learn how to interpret, define, and solve client problems and create a distinct voice of communication to the target audience. Using a combination of technical skills and creative thinking, this comprehensive program teaches students about concept, design, typography, and motion graphics and how these elements are combined and used in graphic designs for the fashion and entertainment industries.
What Our Students Learn In our program, students learn how to apply historical and global perspectives, trend analysis, and marketing principles to create visual messages to a target audience.
Why FIDM With a focus on designing for the entertainment and fashion industries, the program brings a unique focus to the creation of targeted visual messages. This comprehensive program gives students the technical and communication tools to rise to leadership roles in marketing and advertising.
Required classes for BACHELOR OF ARTS (B.A.) (for students with a prior FIDM degree or an external Associate's degree in a related field)
BUMT 3100 Ethics in Business+
BUMT 4840 Studies in Leadership+
GNST 2370 Applied Statistics
GNST 2530 Principles of Kinesiology+
GNST 2530L Principles of Kinesiology Lab+
GNST 2570 Microeconomics+
GNST 2630 Principles of Chemistry+
GNST 2780 Major Art Movements
GNST 3000 World Political History+
GNST 3050 Writing for Business Professionals+
GNST 3150 Research on Topics of Design History
GNST 3400 Social Psychology+
GNST 3800 Icons of Culture: The Context of Meaning
GNST 3900 Issues in Contemporary Society+
GRPH 2080 Photo Rendering
GRPH 2130 Conceptual Design
GRPH 2420 Developing Assets
PH 2480 Specialty Design
GRPH 2840 Title Design
GRPH 3150 Photo Direction
GRPH 3380 Key Art Design: Theatrical
GRPH 3380 Key Art Design: Theatrical GRPH 3550 Advanced Typography
GRPH 3780 Key Art Design: Television
GRPH 3800 Lifestyle Brand Strategies
GRPH 4080 Key Art Design: Home Entertainment
RPH 4150 Activated Marketing
GPRH 4480 Motion Graphics I
GRPH 4780 Entertainment Licensing
GRPH 4880 Motion Graphics II
GRPH 4980 Industry Portfolio
SMED 3100 Mobile Application Marketing
Total Units of Credit 91
+ Available as an online (distance learning) course
This program is available on the Los Angeles campus.
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One-on-one advisement is available to students from other FIDM Majors to consider eligibility for special admissions to this program. Contact the appropriate department chairperson.
