The Associate of Arts in Social Media Program prepares students for careers in social media communication. They learn how to identify, engage, and communicate with their target markets and online communities, build and maintain consumer loyalty, and develop techniques to maximize growth. Students use analytics and metrics to evaluate the effectiveness of methods for positioning people, products, organizations, and interest groups in social media contexts in order to develop media campaign strategies.
What Our Students Learn In our program, students learn how to launch and promote successful social media campaigns that generate Return On Investment (ROI) for companies large and small, spanning several industries. Through careful assessment of case studies and real-world examples, students leverage user-generated content including blogs, vlogs, Instagrams, Snapchats and other types of media to bolster brand awareness and strengthen brand voice. Students learn to analyze data and apply the results to future social media marketing tactics.
Why FIDM One of the few Social Media degree programs in the country, this game changing major was created in response to industry demand. Hands-on courses in new media trends and business channels, e-commerce marketing, blogging for business, plus industry internships, prepare grads to enter the quickly evolving world of social media marketing.
SOCIAL MEDIA
REQUIRED CLASSES FOR ASSOCIATE OF ARTS (A.A.) (for students without a prior college degree)
GNST 1040 English Composition
GNST 1230 Color & Design Theory
GNST 1450 College Mathematics
GNST 1600 Effective Speaking
GNST 1620 The Creative Process
GNST 1650 Critical Thinking
GNST 2120 Ethics
GNST 2750 Seminar in the Arts
GNST 2960 American Political & Economic History
GRPH 1050 Digital Imaging
GRPH 1300 Computer Illustration
GRPH 2230 UX Design
MMKT 1650 Consumer Behavior & Research
MMKT 2080 Brand Management Strategies
MMKT 2780 Integrated Marketing Communications
MMKT 2880 Marketing Essentials
MRCH 1450 Concepts in Trend Forecasting
SMED 1100 Introduction to Social Media
SMED 1700 Writing for New Media
SMED 2100 New Media Strategy
SMED 2300 New Media Trends
SMED 2400 New Media Business Channels
SMED 2500 Online Video Production
SMED 2600 Social Media Analysis
SMED 2750 E-Commerce Marketing
SMED 2880 New Media Public Relations
SMED 2920 Social Media & Culture
SMED 2950 Internship
VCOM 2130 Mobile Photography
VCOM 2420 Design for Social Media Branding
Total Units of Credit 90
REQUIRED CLASSES FOR PROFESSIONAL DESIGNATION (A.A.) (for students with a prior college degree)
GRPH 2230 UX Design
MMKT 1650 Consumer Behavior & Research
MMKT 2080 Brand Management Strategies
MMKT 2780 Integrated Marketing Communications
MMKT 2880 Marketing Essentials
SMED 1100 Introduction to Social Media
SMED 1700 Writing for New Media
SMED 2100 New Media Strategy
SMED 2300 New Media Trends
SMED 2400 New Media Business Channels
SMED 2500 Online Video Production
SMED 2600 Social Media Analysis
SMED 2750 E-Commerce Marketing
SMED 2880 New Media Public Relations
SMED 2920 Social Media & Culture
SMED 2950 Internship
VCOM 2130 Mobile Photography
VCOM 2180 Computer Rendering
VCOM 2350 Computer Graphics
VCOM 2350 Computer Graphics VCOM 2420 Design for Social Media Branding
Total Units of Credit 60
For important information about the completion rate, educational debt, and earnings of students who attended this program, go to fidm.edu/go/ge/sm.
[top] Students create pubic relations campaigns; Class: New Media Public Relations (middle) Students work hands-on with technology; Class: New Media Trends (right) Class: Design for Social Media Branding; Student: Rylee Green (bottom left) Students create and manage an e-commerce business; Class: E-Commerce Marketing
