MRCH 2420 — 3 UNITS

GLOBAL SUPPLY CHAIN & LOGISTICS

A thorough exploration of international sourcing, production, and distribution strategies current in the textile and apparel industries. Students gain practical understanding of global supply chain management and import/export regulations and a heightened awareness of the legal, ethical, economic, and social implications of sourcing decisions. Prerequisite: TSCI 1500

MRCH 2640 — 3 UNITS

BUYING

In this course, students combine quantitative analyses and financial planning with creative merchandising strategies to curate a dynamic assortment for their target consumer. Through market and trend research, the integration of business acumen with aesthetic principles is covered in order to create the optimal customer experience. Prerequisites: MPDV 2100, MRCH 2760

MRCH 2660 — 3 UNITS

DATA INSIGHTS & FASHION ANALYTICS

In this course, students explore the current concepts of customer analytics and their application to business practices in the retail industry. They analyze data collection methods and implement best strategies for their chosen case study company. Guidelines for practices in the field of Artificial Intelligence and the use of large datasets are reviewed. Prerequisite: MRCH 2760

MRCH 2690 — 3 UNITS

PRODUCT DEVELOPMENT

In a highly competitive retail environment where product differentiation is key, students propose a new private label initiative for an existing brand in a pop-up location after analyzing consumer demand, studying the history of private label, and examining the process of product development. Prerequisite: MRCH 2760

MRCH 2760 — 3 UNITS

ADVANCED BUSINESS APPLICATIONS

This course is an advanced study of Excel, an important and necessary skill in today's business sector. Students become proficient in functions such as managing data using tables, enhancing charts, using what-if analysis and PivotTables. Prerequisite: MRCH 1950

MRCH 2770 — 3 UNITS

CASE STUDIES IN RETAIL STRATEGIES

In this capstone course, students analyze the current business practices of a prominent retailer with special attention to the organization's present strengths and weaknesses, the challenges it faces in today's global economic climate, and the impact of current trends in consumer purchasing behaviors on its financial health. Through research, the student assesses the organization's current value and makes informed recommendations for maximizing future growth. Prerequisite: SMED 2750

MRCH 2810 — 3 UNITS

SUSTAINABILITY & SOCIAL RESPONSIBILITY

Introduces students to the concept, history, and science of sustainability and its relationship to the business of ethical fashion. Coursework topics focus on the development of eco-friendly materials, responsible manufacturing and distribution, and how companies are integrating social responsibility for the environment into their corporate philosophy and business practices. Prerequisites: COSM 2830, MMKT 2460, MPDV 2400, MRCH 2420, SMED 2750

MRCH 2860 — 3 UNITS

MERCHANDISE PLANNING & ALLOCATION

Students apply previously learned merchandising concepts with new analytics to measure common retail metrics. Using analysis of past and current performance, students identify trends, develop financial plans, and learn various allocations methods used in the retail buying industry. Prerequisites: MRCH 2640, MRCH 2760

SMED

SMED 1100 — 3 UNITS

INTRODUCTION TO SOCIAL MEDIA

This course introduces students to the history, theory, and technology of social media. Students explore the different social media outlets and have hands-on experience with social media technology. Students learn how to use this new media productively, and have a framework for understanding and evaluating social media platforms.

SMED 1700 — 3 UNITS

WRITING FOR NEW MEDIA

This course examines practices of writing in digital environments such as social media, blogging, advertising, journalism, and public relations. Students learn to write in persuasive and impactful language while honing in on organization, grammar, and syntax. Prerequisite: SMED 1100

SMED 2100 — 3 UNITS

NEW MEDIA STRATEGY

Students learn how to identify a target new media audience using profiling techniques, technographics, and social computing. Through case studies and lectures students understand how to develop a strategy to effectively implement best new media practices into a business or brand. Prerequisites: MMKT 1550, MMKT 2080

SMED 2300 — 3 UNITS

NEW MEDIA TRENDS

Students take an in-depth look at the biggest new media forces. Students evaluate current online marketing trends for these outlets and use research of global trends to forecast what is in store for the next generation of online marketing.