COSM 2500 — 3 UNITS
BEAUTY: PROMOTION & PRESENTATION
Students examine the ways in which the varied techniques of promotion—advertising, public relations, visual merchandising, and special events—contribute to success in the beauty industry. They also gain practical knowledge of these techniques by developing and presenting individual promotional campaigns in class. Prerequisite: COSM 2250
COSM 2580 — 3 UNITS
BEAUTY: CURRENT INDUSTRY TOPICS
This course focuses on researching emerging beauty trends to identify those that will drive change and influence strategy long-term. Students are tasked with creating a product and marketing/sales strategy to target an underserved consumer base. Oral defense of the final project requires a high level of expertise on topic and objectives, encourages ability to articulate more complex marketing concepts, and provides exposure to alternative ways of communicating thinking. Prerequisite: COSM 2350
COSM 2620 — 3 UNITS
PRINCIPLES OF BEAUTY SCIENCE
Students gain an understanding of the principles of chemistry and their vital importance to beauty technology. They examine the complex process of product development from raw materials and ingredients to formulations, applications, and finished products. Students then apply what they have learned to actual on-site product development. They also study the legal, regulatory, and technological standards governing beauty products.
COSM 2830 — 3 UNITS
PACKAGE DEVELOPMENT & PRODUCTION
In this course, students explore concept development, product positioning, creative adaptation, and technological challenges. Practical applications of these concepts are applied towards a course project. Prerequisite: COSM 2350
COSM 2920 — 3 UNITS
BEAUTY: GLOBAL BUSINESS
This course explores the complexities associated with international trade and investment including the global monetary system, business strategies, structure and operations as well as differences in political, economic, and social systems. Students learn to appreciate different countries and cultures as well as ethical issues and dilemmas. Through case studies and international business models, students understand the strategic development and management of a global brand. Prerequisite: COSM 2380
COSM 3050 — 3 UNITS
INFLUENCING BEAUTY CONSUMER BEHAVIOR
Students examine the sociological and psychological factors affecting consumer behavior. They look at the process of creating consumer demand for
beauty products and the decision-making processes of buyers, both individually and in groups. They study how marketers and product developers can influence decision-making and endeavors to understand the dynamics of emerging technologies and neuromarketing on consumer preferences and perceived needs.
COSM 3250 — 3 UNITS
BEAUTY: PURCHASING & PLANNING
This class provides a thorough explanation of domestic and international sourcing, contract packaging, production, and distribution management strategies for new and existing products in the beauty industry. Students gain practical understanding of the interrelationships between purchasing, vendor selection, sources of supply, and technology. Focus is on profit maximization techniques, vendor negotiations, lead time management, and forecasting.
COSM 3360 — 3 UNITS
BEAUTY: LUXURY BRAND DEVELOPMENT
Students explore the history, consumer psychology, and strategic management issues of the luxury market. They learn the nuances of the affluent consumer and how to develop and successfully manage marketing, distribution, and development of a luxury brand or product in a way that aligns with the high expectations of a luxury brand's unique vision and strategy.
COSM 3420 — 3 UNITS
BEAUTY: BUSINESS MANAGEMENT & FINANCE
This course is an introduction to the concepts of financial analysis, including understanding and preparing balance sheets and income statements, with a focus on the needs of the financial manager or entrepreneur. Students are exposed to financial reporting, analysis of annual reports, accounting information systems, corporate income statements, and using accounting information and financial statements to assess financial performance. Students obtain knowledge in budgeting and variance analysis.
COSM 3450 — 3 UNITS
MERCHANDISING IN THE BEAUTY ENVIRONMENT
This course teaches students to conceptualize and develop retail merchandising fixtures for the beauty industry. Students evaluate product assortment and planograms using strategy, branding, profitability analysis and cost structures of fixtures in multiple retail channels from mass to prestige environments. Class structure includes in-store studies as well as creative implementation of merchandising concepts, theories, store and brand image, and target market analysis.
COSM 3600 — 3 UNITS
PRODUCT INNOVATION
Students learn the product development process from idea generation to consumer adoption through the use of case studies.