COURSE DESCRIPTIONS

151

cameras. Emphasis is placed on making the most out of the limitations and opportunities available with these cameras including lighting, locations, framing, and post production using Adobe software.

VCOM 2180 — 3 UNITS COMPUTER RENDERING

VCOM 2710 — 3 UNITS

3-D STUDIO

This course offers an in-depth exploration of Adobe Illustrator as a design and rendering tool. Students gain hands-on experience using the computer to create graphic collateral, fixture designs, elevations, and architectural renderings.

VCOM 2220 — 3 UNITS MATERIALS & PROPS VCOM 2820 — 3 UNITS Prerequisite: VCOM 2220

VCOM 2780 — 3 UNITS

PORTFOLIO PREPARATION & PRESENTATION

This class exposes students to a variety of materi-als, including plastic, wood, metals, and tile, and their application to the industry. Students explore methods, materials, and techniques for producing visuals for the industry. Includes a three (3) hour lab. Prerequisites: VCOM 1480, VCOM 1250

VCOM 2350 — 3 UNITS COMPUTER GRAPHICS

VCOM 2810 — 3 UNITS

EXPERIENTIAL TECHNIQUES IN THE VISUAL WORLD

VCOM 2370 — 3 UNITS

In this intermediate digital graphics course using Adobe Photoshop, students learn how to use the program’s tools, layers, and palettes to enhance and manipulate photo composites and original art into conceptual designs. Prerequisites: TECH 1100, VCOM 2180

DESIGN STRATEGIES FOR E-COMMERCE & VISUAL ENVIRONMENTS

Students explore the future of merchandising and key innovations in the visual environment. Interpreting marketing promotions visually through window displays, in-store installations at various levels, store outposts, graphics and other collateral elements. Students research costs of elements, prepare budgets, ensure ease of installation and create different roll-out packages for various types of businesses based on store yearly volumes, sizes, locations, and staffing capabilities. Prerequisite: VCOM 2020

VCOM 2420 — 3 UNITS

DESIGN FOR SOCIAL MEDIA BRANDING

FASHION STYLING & COORDINATION

A course which explores job options and the pro-cess for both finding work and preparing for a shoot or event. Students survey the work of important contemporary designers, photographers, and stylists. The class culminates in a fashion shoot.

VCOM 2840 — 3 UNITS

Using design principles and technology, students develop brand campaigns for online and social media formats. Existing brands are evaluated to determine effectiveness of brand messages; research provides critical analysis for creating new brand campaigns in specific markets. Prerequisites: GRPH 1050, GRPH 1300

VCOM 2460 — 3 UNITS DESIGN INSTALLATION

ENTREPRENEURSHIP FOR VISUAL PRESENTATION

Students understand the marketing and finan-cial data essential to making informed business decisions. Basic financial statements and their interpretation, cost analysis, and relationship to the visual communications industry are included.

An introduction to the crafts of visual presentation. Students receive hands-on experience in work-ing with the tools and materials used to produce merchandise presentations and window displays.

VCOM 2950 — 3 UNITS INTERNSHIP

Standards of excellent craftsmanship are stressed as students design and install portfolio-quality visual presentations. Includes a three (3) hour lab.

An in-depth approach to 3-D design. Students learn intermediate to advanced features using computer-generated 3-D imagery. Students demonstrate an understanding of elements typical in 3-D production including line, shape, color, texturing, composition, rendering, and digital enhancing techniques.

This class assists students in preparing and developing a professional portfolio of their work. Students learn to deliver presentations with prac-tical techniques on how to structure the material to be presented, create visual aids, and speak with confidence. Prerequisite: VCOM 2460

This class emphasizes the importance of creating exciting experiences to engage customers in the way they interact with products, places, and envi-ronments. An emphasis is placed on the analysis of the use and effectiveness of existing as well as researching the direction of technologies to create customer experiences of the future. “Blue Sky” ideation allows students to think creatively in developing a future vision. Students visit technology companies, forward thinking retailers, and non-traditional retail spaces to explore the possibilities of new ways to engage the consumer. Prerequisite: VCOM 2370

Through on-the-job training, students gain valuable insight as they apply theory and skills learned in the classroom to actual work situations and explore