COURSE DESCRIPTIONS

MMKT 2080 — 3 UNITS

BRAND MANAGEMENT STRATEGIES

MNWR 3080 — 3 UNITS TEXTILES FOR MENSWEAR

Students gain an understanding of basic brand principles through exposure to classic and con-temporary branding strategies, applications, and case studies. Students explore key brand identity elements, positioning and leveraging brand equity.

MMKT 2420 — 3 UNITS MARKETING COMMUNICATIONS

MNWR 3120 — 3 UNITS DIGITAL DESIGN FOR MENSWEAR

Through the written word marketers evoke images that resonate with the target market. This course explores traditional and new media communication methodology. Students acquire a wide variety of writing skills to effectively communicate across traditional and new media platforms. Prerequisite: MMKT 2080

MMKT 2460 — 3 UNITS GLOBAL MARKETING

Students gain insights on how different social cultures impact consumer behavior, product preference, the retail environment, and marketing communication. The course draws on case studies and competitive analysis to develop an understand-ing of best practices for success within the global marketplace. Emphasis is placed on the impact of digital marketing and sales platforms.

MNWR 3160 — 3 UNITS MEN’S APPAREL PROCESS

MMKT 2780 — 3 UNITS

INTEGRATED MARKETING COMMUNICATIONS

In this advanced marketing course, students explore creative message strategies including: traditional and new media, public relations, and other innovative means of communication. Apply-ing these techniques, they create an effective integrated marketing communications campaign that meets the challenges posed by promoting in a sophisticated, rapidly evolving marketplace.

MNWR 3250 — 3 UNITS HISTORY OF MENSWEAR

This course tracks the shifts in men’s fashion by examining the evolution of menswear through the chronicle transformation of the silhouette from the 18th century to current modern day tailoring and streetwear fashion. Topics of interest are also addressed.

MMKT 2880 — 3 UNITS MARKETING ESSENTIALS

MNWR 3350 — 3 UNITS MEN’S TAILORING

An examination of microand macromarketing strategies involving the four parts of the marketing mix (product, price, promotion, and distribution). Students learn how environment, lifestyles, and buy-ing behavior influence the marketing/merchandising approach and they work in teams to create, develop, and present a marketing plan for a new product.

MNWR

MNWR 3050 — 3 UNITS MERCHANDISING MENSWEAR

MNWR 3450 — 3 UNITS

MEN’S FIT ANALYSIS

This is an advanced course based on the principles of fit as applied to menswear. Students apply their knowledge by completing fit corrections to patterns and actual garments.

MNWR 3500 — 3 UNITS CAD FOR MENSWEAR

This course explores fabrics and finishes for appropriate use in menswear including suiting, denim, knits, and performance fabrics. Importance of weight in fabric choice is discussed in relation to the requirements of the season and the styling features. Students also explore innovative textiles from a sustainability point of view.

This course focuses on computer sketching techniques using Adobe Illustrator and Adobe Photoshop to create professional quality garments and graphics specifically geared towards mens-wear. The emphasis is on well-rendered menswear garments and graphics. Proficiency is demonstrated by designing, merchandising and presenting muse looks for an upcoming full collection. Looks need to be rendered effectively and shown in an industry-acceptable presentation.

This advanced course in manual patternmaking focuses on menswear patterns and blocks based on sizing specifications for the different menswear markets (men’s, young men’s, big and tall). Empha-sis is on industry standard details and construction. Includes a three (3) hour lab.

Students apply detailed construction techniques in the development of suits and sport-tailored apparel. Additional emphasis is placed on development of pockets and the waists of trousers.

This course examines the merchandising of mens-wear from dual perspectives: the development of a product line for different tiered brands and the retailer’s need for proper product presentation of menswear in their store.

An advanced course in designing menswear using computer pattern drafting technology. Emphasis is placed on techniques synthesizing the use of Gerber 2-D and 3-D pattern drafting software.