ASSOCIATE OF ARTS

DIGITAL MARKETING

The Associate of Arts in Digital Marketing Program prepares students for careers in advertising, marketing, and social media communication. They learn how to identify, engage, and communicate with their target markets and online communities, build and maintain consumer loyalty, and develop techniques to maximize growth. Students use analytics and metrics to evaluate the effectiveness of methods for positioning people, products, organizations, and interest groups in digital media contexts in order to develop multi media campaign strategies.

What Our Students Learn In our program, students learn how to launch and promote successful digital marketing campaigns that generate return on
investment (ROI) for companies large and small, spanning several industries. Through careful
assessment of case studies and real-world examples, students leverage paid user-generated content, blogs, vlogs, earned and owned media to bolster brand awareness and strengthen brand voice.
Students learn to analyze data and apply the results to future social media marketing tactics.

Why FIDM One of the few Digital Marketing degree programs in the country, this game changing major was created in response to industry demand. Hands-on courses in new media trends and business channels, e-commerce marketing, design for social media, plus industry internships, prepare grads to enter the quickly evolving world of digital marketing.