The Beauty Marketing & Product Development Program is a comprehensive curriculum that prepares students to enter the beauty industry with the knowledge of the complexities and challenges of each of the components and factors that are integral to the business of beauty. This program offers theoretical and practical disciplines that emphasize the development of creative, marketing and branding, technological, operational, and promotional strategies that affect business development and consumer behavior in the global beauty market.

What Our Students Learn In our program, students learn marketing, beauty brand management, strate-gic planning, and entrepreneurial skills in addition to gaining hands-on experience in product development.

Why FIDM We partner with companies such as

Kiehl’s Since 1851, ColourPop, and Smashbox, who

work closely with our students as they learn practi-

cal skills in a project-oriented program. Students

intern with top brands including Beautyblender,

Beautycounter, Credo, Dermalogica, Hourglass, Kate

Somerville, Murad, NYX, Petite 'n Pretty, The Balm,

and Too Faced.