2021 TRENDS

BUZZWORD Farminars: instructional online videos promoting new agricultural practices

• Developers of apartment buildings have been adding rooftop farms to be maintained by residents or a designated "urban farmer."

FOR HEALTHIER HERDS

Farmers are using . . .

• fitness trackers to count cows' steps

• microphones to hear how fast livestock chew their cud (slow chewing indicates not feeling well)

EXPERT OBSERVATIONS

• "More farmers are expanding their crop rotations with small

• "Biotechnology is creating more reliable harvests." –Mike Tomko, communications director, American Farm Bureau Federation

FARMERS' MARKETING TECHNIQUES

• setting up social media accounts for farm animals

• opening their operations to educate visitors or posting videos online to show that their practices are environmentally friendly and humane

CLOTHING UP CLOSE

"Trends are changing so fast that different silhouettes—wide legs, flare bottoms, and skinny jeans; full, slim, knee- and full-length skirts— are all in style during a single season." –Lynn Boorady, department head, design, housing, and merchandising, Oklahoma State University

Photo: Vladimir Sukhachev/Getty Images