2021 TRENDS
MONEY MATTERS
"Environmental issues will become even more important as Gen Z consumers gain more buying power." –Melanie Zanoza Bartelme, global food analyst, Mintel
SMALL IS BIG
- Rural areas and smaller cities often have larger available talent pools and lower costs of living. As a result, "More entrepreneurs are staying in their hometowns, rather than clustering in San Francisco and New York." –Jason Feifer, editor in chief, Entrepreneur
GROWTH OPPORTUNITIES
- "Thanks to a range of start-ups, the average person is now investing in shares of things they were never able to before— commercial real estate, antique cars, even fractional shares of expensive stocks like Apple," says Jason Feifer. As the value of the item rises, so does the value of the shares.
GOTTA HAVE IT NOW?
- Impulse buys will burgeon due to frictionless payments (tap to pay, apps to pay, etc.): "Paying for what you buy will get easier and easier." –Kit Yarrow, author, Decoding the New Consumer Mind (Jossey-Bass, 2014)
Photo: sl-f/Getty Images
BY THE NUMBERS
- Percentage of Americans who think that their tax rate is . . .
- too high: 57%
- just right: 34%
- too low: 9%
- 46% of Canadians say that major credit card debt would end a relationship
- $12,615: amount of credit card debt that would end a relationship in the U.S.
- 24% of Canadians were debt-free as of January 2019
- 13% of Americans never plan to retire
- 77% of Canadian workers would accept less pay in exchange for improved well-being (e.g., child or elder care, more personal or mental health days, more lenient time-off policies)
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