Item No. 9.4

Council Report: S 160/2020

Subject: Advertising Agreement Between Transit Windsor and 1333988 Ontario Inc. o/a Streetseen Media - City Wide

Reference:

Date to Council: November 25, 2020
Author: Patrick Delmore
Executive Director, Transit Windsor
(519) 944-4141 ext. 2232
pdelmore@citywindsor.ca
Transit Windsor
Report Date: November 6, 2020
Clerk’s File #: MT2020

To: Mayor and Members of City Council

Recommendation:

THAT the Environment, Transportation & Public Safety Standing Committee sitting as the Transit Windsor Board of Directors and City Council:

1. APPROVE the waiving of transit revenue fees from a contract with Streetseen Media Inc. for the months of April, May, June and July 2020; and,

2. APPROVE an amendment to an existing contract with Streetseen Media Inc.; and,

3. THAT the Chair of the Transit Windsor Board of Directors and the Executive Director of Transit Windsor BE AUTHORIZED to execute the amended agreement for the provision of soliciting and placing advertising in and on all transit buses owned or operated by Transit Windsor, until December 31, 2022, with the option to renew for an additional two (2) years, satisfactory in form to the City Solicitor, in financial content to the City Treasurer, and in technical content to the City Engineer.

Executive Summary:

N/A.

Background:

Effective July 1, 2004, a five-year agreement was signed with Streetseen Media that provided them with the exclusive right to solicit and place advertising in and on all transit buses owned or operated by Transit Windsor, and in or on other transit vehicles or