4.1 Business Plan....................................................................................................... 24
4.1.1 Program Set-Up Costs......................................................................................... 24
4.1.2 Ongoing Operation Tasks...................................................................................... 25
4.1.3 Ongoing Operating Costs...................................................................................... 26
4.2 Pre-Launch............................................................................................................ 26
4.3 Launch................................................................................................................. 26
5. Conclusion & Recommendations................................................................................. 27
5.1 The Market Problem............................................................................................... 27
5.2 The Product Solution.............................................................................................. 27
5.3 Conclusion............................................................................................................ 27
5.4 Recommendations................................................................................................. 27
List of Appendices....................................................................................................... 29