4.1 Business Plan....................................................................................................... 24

4.1.1 Program Set-Up Costs......................................................................................... 24

4.1.2 Ongoing Operation Tasks...................................................................................... 25

4.1.3 Ongoing Operating Costs...................................................................................... 26

4.2 Pre-Launch............................................................................................................ 26

4.3 Launch................................................................................................................. 26

5. Conclusion & Recommendations................................................................................. 27

5.1 The Market Problem............................................................................................... 27

5.2 The Product Solution.............................................................................................. 27

5.3 Conclusion............................................................................................................ 27

5.4 Recommendations................................................................................................. 27

List of Appendices....................................................................................................... 29