Social Consulting In the Social Media Sales & Consulting class, students use management techniques to build a successful consulting business.

BACHELOR OF ARTS

SOCIAL MEDIA

The Bachelor of Arts in Social Media Program prepares students for careers in social media. Students learn how to identify, engage, and communicate with their target markets and online communities, build and maintain consumer loyalty, and develop techniques to maximize growth. Students use analytics and metrics to evaluate the effectiveness of methods for positioning people, products, organizations, and interest groups in social media contexts in order to develop media campaign strategies.

What Our Students Learn In our program, students work to engage and manage online communities with a focus on narrative and public relations writing, as well as campaign strategies and creative business management. They also learn the analytical tools to quantify the results of online marketing campaigns and make strategic decisions.

Why FIDM As one of the few Social Media degree programs in the country, students participate in three required internships. They also collaborate with companies including Buzzfeed, JustFab, YouTube, Dollar Shave Club, Droga5, Tesla, Inc., PETA, The Metropolitian Museum of Art, and Alison & Partners, forging valuable industry connections and relevant work experience.

REQUIRED CLASSES FOR BACHELOR OF ARTS (B.A.)

+ Available as an online (distance learning) course

This program starts on the Los Angeles campus.

Prerequisite: FIDM degree in Social Media or an external associate's degree in a related field from an accredited college/university.

One-on-one advisement is available to students from other FIDM Majors to consider eligibility for special admissions to this program. Contact the appropriate department chairperson.