Conceptual Design In this class students combine well researched ideas mixed with strong images to get people thinking.
BACHELOR OF ARTS
GRAPHIC DESIGN
The Bachelor of Arts in Graphic Design Program prepares students for careers as graphic artists and designers. Students learn how to interpret, define, and solve client problems and create a distinct voice of communication to the target audience. Using a combination of technical skills and creative thinking, this comprehensive program teaches students about concept, design, typography, and motion graphics and how these elements are combined and used in graphic designs for the fashion and entertainment industries.
What Our Students Learn In our program, students learn how to apply historical and global perspectives, trend analysis, and marketing principles to create visual messages to a target audience.
Why FIDM With a focus on designing for the entertainment and fashion industries, the program brings a unique focus to the creation of targeted visual messages. This comprehensive program gives students the technical and communication tools to rise to leadership roles in marketing and advertising.
REQUIRED CLASSES FOR BACHELOR OF ARTS (B.A.)
| BUMT 3100 | Ethics in Business+ | 3 |
| BUMT 4840 | Studies in Leadership+ | 3 |
| GNST 2370 | Applied Statistics | 3 |
| GNST 2530 | Principles of Kinesiology+ | 3 |
| GNST 2530L | Principles of Kinesiology Lab+ | 1 |
| GNST 2570 | Microeconomics+ | 3 |
| GNST 2630 | Principles of Chemistry+ | 3 |
| GNST 2780 | Major Art Movements | 3 |
| GNST 3000 | World Political History+ | 3 |
| GNST 3050 | Writing for Business Professionals+ | 3 |
| GNST 3150 | Research on Topics of Design History | 3 |
| GNST 3400 | Social Psychology+ | 3 |
| GNST 3800 | Icons of Culture: The Context of Meaning | 3 |
| GNST 3900 | Issues in Contemporary Society+ | 3 |
| GRPH 2080 | Photo Rendering | 3 |
| GRPH 2130 | Conceptual Design | 3 |
| GRPH 2420 | Developing Assets | 3 |
| GRPH 2480 | Specialty Design | 3 |
| GRPH 2840 | Title Design | 3 |
| GRPH 3150 | Photo Direction | 3 |
| GRPH 3380 | Key Art Design: Theatrical | 3 |
| GRPH 3550 | Advanced Typography | 3 |
| GRPH 3800 | Lifestyle Brand Strategies | 3 |
| GRPH 4080 | Key Art Design: Home Entertainment | 3 |
| GRPH 4150 | Activated Marketing | 3 |
| GRPH 4420 | Graphic Design Internship | 3 |
| GPRH 4480 | Motion Graphics I | 3 |
| GRPH 4780 | Entertainment Licensing | 3 |
| GRPH 4880 | Motion Graphics II | 3 |
| GRPH 4980 | Industry Portfolio | 3 |
| SMED 3100 | Mobile Application Marketing | 3 |
| Total Units of Credit | 91 |
+ Available as an online (distance learning) course
This program is available on the Los Angeles campus.
Prerequisite: FIDM degree in Graphic Design or an external associate's degree in a related field from an accredited college/university
One-on-one advisement is available to students from other FIDM Majors to consider eligibility for special admissions to this program. Contact the appropriate department chairperson.