Strategic Marketing In the New Media Strategy class, students learn how to develop online strategies for promoting a brand.
ASSOCIATE OF ARTS
SOCIAL MEDIA
The Associate of Arts in Social Media Program prepares students for careers in social media communication. They learn how to identify, engage, and communicate with their target markets and online communities, build and maintain consumer loyalty, and develop techniques to maximize growth. Students use analytics and metrics to evaluate the effectiveness of methods for positioning people, products, organizations, and interest groups in social media contexts in order to develop media campaign strategies.
What Our Students Learn In our program, students learn how to launch and promote successful social media campaigns that generate Return On Investment (ROI) for companies large and small, spanning several industries. Through careful assessment of case studies and real-world examples, students leverage user-generated content, blogs, vlogs, Instagrams, Snapchats and other types of media to bolster brand awareness and strengthen brand voice. Students learn to analyze data and apply the results to future social media marketing tactics.
Why FIDM One of the few Social Media degree programs in the country, this game changing major was created in response to industry demand. Hands-on courses in new media trends and business channels, e-commerce marketing, design for social media, plus industry internships, prepare grads to enter the quickly evolving world of social media marketing.
[top] Students create public relations campaigns; Class: New Media Public Relations (middle) Students work hands-on with technology; Class: New Media Trends (right) Class: Design for Social Media Branding; Student: Rylee Green (bottom left) Students create and manage an e-commerce business; Class: E-Commerce Marketing
REQUIRED CLASSES FOR ASSOCIATE OF ARTS (A.A.) (for students without a prior college degree)
| DIGI 2820 | Intellectual Property & Law | 3 |
| GNST 1040 | English Composition | 3 |
| GNST 1230 | Color & Design Theory | 3 |
| GNST 1450 | College Mathematics | 3 |
| GNST 1600 | Effective Speaking | 3 |
| GNST 1650 | Critical Thinking | 3 |
| GNST 2120 | Ethics | 3 |
| GNST 2750 | Seminar in the Arts | 3 |
| GNST 2960 | American Political & Economic History | 3 |
| GRPH 1050 | Digital Imaging | 3 |
| GRPH 1300 | Computer Illustration | 3 |
| GRPH 2230 | UX Design | 3 |
| MMKT 1550 | Marketing & Brand Development | 3 |
| MMKT 1650 | Consumer Behavior & Research | 3 |
| MMKT 2780 | Integrated Marketing Communications | 3 |
| MRCH 1450 | Concepts in Trend Forecasting | 3 |
| MRCH 1950 | Excel for Business Applications | 3 |
| SMED 1100 | Introduction to Social Media | 3 |
| SMED 1700 | Writing for New Media | 3 |
| SMED 2100 | New Media Strategy | 3 |
| SMED 2300 | New Media Trends | 3 |
| SMED 2500 | Online Video Production | 3 |
| SMED 2750 | E-Commerce Marketing | 3 |
| SMED 2850 | Marketing Analytics | 3 |
| SMED 2880 | New Media Public Relations | 3 |
| SMED 2920 | Social Media & Culture | 3 |
| SMED 2950 | Internship | 3 |
| TECH 1100 | Introduction to Adobe | 3 |
| VCOM 2130 | Mobile Photography | 3 |
| VCOM 2420 | Design for Social Media Branding | 3 |
| Total Units of Credit | 90 |
REQUIRED CLASSES FOR PROFESSIONAL DESIGNATION (A.A.) (for students with a prior college degree)
| GRPH 2230 | UX Design | 3 |
| MMKT 1650 | Consumer Behavior & Research | 3 |
| MMKT 2080 | Brand Management Strategies | 3 |
| MMKT 2780 | Integrated Marketing Communications | 3 |
| MMKT 2880 | Marketing Essentials | 3 |
| SMED 1100 | Introduction to Social Media | 3 |
| SMED 1700 | Writing for New Media | 3 |
| SMED 2100 | New Media Strategy | 3 |
| SMED 2300 | New Media Trends | 3 |
| SMED 2400 | New Media Business Channels | 3 |
| SMED 2500 | Online Video Production | 3 |
| SMED 2600 | Social Media Analysis | 3 |
| SMED 2750 | E-Commerce Marketing | 3 |
| SMED 2880 | New Media Public Relations | 3 |
| SMED 2920 | Social Media & Culture | 3 |
| SMED 2950 | Internship | 3 |
| VCOM 2130 | Mobile Photography | 3 |
| VCOM 2180 | Computer Rendering | 3 |
| VCOM 2350 | Computer Graphics | 3 |
| VCOM 2420 | Design for Social Media Branding | 3 |
| Total Units of Credit | 60 |
For important information about the completion rate, educational debt, and earnings of students who attended this program, go to fidm.edu/go/ge/sm.