SMED 1100 — 3 UNITS INTRODUCTION TO SOCIAL MEDIA

This course introduces students to the history, theory, and technology of social media. Students explore the different social media outlets and have hands-on experience with social media technology. Students learn how to use this new media productively, and have a framework for understanding and evaluating social media platforms.

SMED 1700 – 3 UNITS WRITING FOR NEW MEDIA

This course examines practices of writing in digital environments such as social media, video games, mobile apps, virtual reality, and augmented reality. Students learn to write in persuasive and impactful language while honing in on organization, grammar, and syntax.

SMED 2100 — 3 UNITS NEW MEDIA STRATEGY

Students learn how to identify a target new media audience using profiling techniques, technographics, and social computing. Through case studies and lectures students understand how to develop a strategy to effectively implement best new media practices into a business or brand. Prerequisite: MMKT 2080

SMED 2300 — 3 UNITS NEW MEDIA TRENDS

Students take an in-depth look at the biggest new media forces. Students evaluate current online marketing trends for these outlets and use research of global trends to forecast what is in store for the next generation of online marketing. Prerequisite: MRCH 1650

SMED 2400 — 3 UNITS NEW MEDIA BUSINESS CHANNELS

In this course students explore techniques for integrating new media marketing as a component of marketing campaigns. Students have the opportunity to create and present a written business plan showing how to reach business goals through the use of a new media marketing campaign. Prerequisites: SMED 2100, SMED 2300

SMED 2600 — 3 UNITS SOCIAL MEDIA ANALYSIS

This course provides students with an in-depth understanding of current trends and tools used to create a specific measurement and evaluation plan. Through research and case studies students understand the importance of current trends and tools including quantitative and qualitative measurement. Prerequisites: SMED 2100, SMED 2300

SMED 2700 — 3 UNITS BLOGGING FOR BUSINESS

Students learn the importance of blogging for business and how to create original content to engage and sustain online customers. Students learn to effectively use blogging sites such as Tumblr, WordPress, and Blogger to create and manage a successful business blog. Prerequisites: SMED 2100, SMED 2300

SMED 2750 — 3 UNITS E-COMMERCE MARKETING

Students learn how to create a successful online business. Through class lecture and industry speaker's students learn how to navigate e-commerce applications including document automation, domestic and international payment systems, online banking, and shopping cart software. Prerequisites: SMED 2100, SMED 2300

SMED 2880 — 3 UNITS NEW MEDIA PUBLIC RELATIONS 

Students use practical and hands on experience to develop an understanding of the role new media plays in current public relations. Students gain practical knowledge of these techniques by developing and presenting individual online campaigns in class. Prerequisites: SMED 2100, SMED 2300

SMED 2920 — 3 UNITS SOCIAL MEDIA & CULTURE 

In this course students analyze different social media platforms and how this technology affects our culture. Students examine how these platforms directly affect family, community, history and privacy. Prerequisites: SMED 2100, SMED 2300

SMED 2950 — 3 UNITS INTERNSHIP

Through on-the-job training, students gain valuable insight as they apply theory and skills learned in the classroom to actual work situations and explore career options in the new media industry. Prerequisite: SMED 2300

SMED 3100 — 3 UNITS MOBILE APPLICATION MARKETING

In this course students explore the global trend of mobile marketing and applications. Students research current mobile programs using case studies and trend analysis to understand how to create and implement a successful mobile marketing application that will create customer engagement and revenue.

SMED 3300 – 3 UNITS SEARCH ENGINE OPTIMIZATION & ANALYSIS

Students learn the importance of using search engine optimization and ROI to build a successful online business. Through lecture and case studies students learn optimization techniques and how to convert clicks into monetary sales.

SMED 3400 — 3 UNITS NEW MEDIA NARRATIVE WRITING

Students learn narrative storytelling techniques to create a successful online marketing campaign that will impact brand and business value. Through class lectures and case studies students understand the importance of engaging a customer through persuasive and relative marketing content.

SMED 3400L – 1 UNIT NEW MEDIA NARRATIVE WRITING LAB

This advanced exploration of new media narrative writing is a one-unit course that helps students hone creative writing skills to produce persuasive online content of varying lengths, formatted for different digital mediums.

SMED 3750 — 3 UNITS PR WRITING FOR SOCIAL MEDIA

Students use practical and hands-on experience to develop an understanding of the role new media plays in current public relations. Students gain practical knowledge of these techniques by developing and presenting individual online campaigns in class. Prerequisite: SMED 3400

SMED 3950 — 3 UNITS INTERNSHIP

Through on-the-job training, students gain valuable insight as they apply theory and skills learned in the classroom to actual work situations and explore career options in the new media industry. Prerequisite: SMED 3300

SMED 4100 — 3 UNITS VIDEO ONLINE MARKETING

Students learn how video marketing can impact the overall online business of a brand. Through research and analytics students compare and contrast the effectiveness of video marketing and use these findings to create a successful video marketing campaign to be presented in class. Prerequisite: SMED 3300

SMED 4200 – 3 UNITS STARTUPS & ENTREPRENEURSHIP

This course examines the fundamental tools and vocabulary of new ventures, as well as what it takes to start, fund, and manage a new business venture. Students learn through in-class discussions, investor pitches, case studies, and visits from entrepreneurs on challenges faced by CEOs and CMOs.

SMED 4300 – 3 UNITS ETHICS IN SOCIAL MEDIA & ADVERTISING

Students learn the importance of moral and ethical issues in communication, new media, and technology. Students evaluate ethical issues presented by media and technology, and how moral action is influenced by cognitive, emotional, and ethical belief systems. Emerging issues surrounding social media advertising, manipulation, and transparency are explored.

SMED 4400 — 3 UNITS SOCIAL MEDIA SALES & CONSULTING

This course examines what students need to sell or consult on their own in the growing business of new media. Students use management techniques specifically designed to build a successful consulting business. Prerequisite: BUMT 3680

SMED 4600 — 3 UNITS NEW MEDIA COMMUNITY MANAGEMENT

In this course students learn how to address social media management issues including working with limited resources, understanding how to drive meaningful content and how to handle an online crisis. Through case studies students develop an understanding of how to manage an editorial calendar and adjust content to meet the needs of a specific brand. Prerequisite: BUMT 3680

SMED 4750 — 3 UNITS STRATEGIES IN BUSINESS MANAGEMENT

Students develop an understanding of the current management skills used to make business strategy decisions. Through lectures and course work students learn how to make decisions using data which can help them identify common business efficiencies and effectiveness, and how this information can be used to improve an organization's economic value. Prerequisite: SMED 4600

SMED 4800 — 3 UNITS DIGITAL CAMPAIGN STRATEGY

This course gives students insight into ways in which new media platforms can be used to build a better business and monetize brand websites. Students learn to interpret principles of marketing through the lens of the new media, develop a global media campaign, and make strategic decisions about return on investment and campaign effectiveness. Prerequisite: SMED 4600

SMED 4850 — 3 UNITS CREATIVE BUSINESS MANAGEMENT

Students learn how economic, technologic and social changes can influence management practices. Through case studies and competitive analysis, students learn what kinds of management approaches should be taken to become successful in creative environment companies. Prerequisite: SMED 4600

SMED 4950 — 3 UNITS INTERNSHIP

Through on-the-job training, students gain valuable insight as they apply theory and skills learned in the classroom to actual work situations and explore career options in the new media industry. Prerequisite: SMED 4600