COSM

COSM COSM 2250 — 3 UNITS BEAUTY: BRAND IMAGING

Students analyze the strategies and tactics of indepth brand development necessary to building successful beauty product lines. They examine the power of image, concept, positioning, and trends as the means of establishing brand loyalty and brand equity, as well as the importance of consumer motivation, perceived quality, association, and delivery to their target market. Case studies and projects are used to analyze existing brands. Prerequisite: MMKT 2880

COSM 2350 — 3 UNITS BEAUTY: FUNDAMENTALS OF FRAGRANCE

This introductory class explores the ever-evolving technology of essential oil extraction, the artistry of blending multiple scents, and the growing use of synthetic essences. Students learn to evaluate fragrances as they develop their individual scents, and discover the fascinating history of perfume and its synergy with the world of fashion and beauty.

COSM 2380 — 3 UNITS BEAUTY: BUSINESS OPERATIONS

This course educates students in the business operation skills that are imperative for managerial advancement. Topics include inventory management, forecasting, production planning, project management, and quality control. Students gain an understanding of the relationship of these components to a successful organization.

COSM 2450 — 3 UNITS BEAUTY: FUNDAMENTALS OF COSMETICS

In this course, students follow the process of creating makeup and eye, lip, and nail color from concept development, technology, product positioning and packaging to promotion and in-store presentation. The course also explores the influences of the fashion design and entertainment industries on cosmetic product innovation and commercialization.

COSM 2500 — 3 UNITS BEAUTY: PROMOTION & PRESENTATION

Students examine the ways in which the varied techniques of promotion–advertising, public relations, visual merchandising, and special events contribute to success in the beauty industry. They also gain practical knowledge of these techniques by developing and presenting individual promotional campaigns in class.

COSM 2550 — 3 UNITS BEAUTY: FUNDAMENTALS OF BODY & HAIR CARE

By examining the importance of product development, innovative formulas, market research, product positioning, and product distribution, students acquire a clear overview of the complex, competitive hair-and-body-care marketplace.

COSM 2580 — 3 UNITS BEAUTY: CURRENT INDUSTRY TOPICS

This course examines the new and highly profitable categories of men's grooming and cosmeceuticals. Students analyze the different strategies used to market to men specifically in regards to the grooming industry and women in terms of cosmeceuticals. Students also look at alternative classes of trade and learn how to train and educate on a corporate level and how to successfully educate buyers at the retail level. Students gain knowledge in corporate management techniques and understand the importance of industry professionalism and business relationships.

COSM 2650 — 3 UNITS PRINCIPLES OF BEAUTY TECHNOLOGY

Students gain an understanding of the principles of chemistry and their vital importance to beauty technology. They examine the complex process of product development from raw materials and ingredients to formulations, applications, and finished products. Students then apply what they have learned to actual on-site product development. They also study the legal, regulatory, and technological standards governing beauty products.

COSM 2720 — 3 UNITS BEAUTY: MARKETING/MANAGEMENT

In this course students learn marketing and business skills needed to begin a career in beauty industry management. Topics include sophisticated marketing concepts, financial analysis, business theory, and management communication. Through case studies and lectures, students understand the principles and procedures needed to become an effective manager.

COSM 2740 – 3 UNITS BUSINESS ETHICS IN THE BEAUTY INDUSTRY

In this course, students examine ethical issues in the beauty industry. Topics include corporate culture, manufacturing, product safety and compliance, advertising and promotion, consumer decisions, practices and promises, as well as the costs and consequences of ethical decisions. Students explore the importance of ethics as a dimension of social responsibility in health and beauty care. Prerequisites: COSM 2350, COSM 2450, COSM 2550

COSM 2830 – 3 UNITS PACKAGE DEVELOPMENT & PRODUCTION

In this course, students explore concept development, product positioning, creative adaptation, and technological challenges. Practical applications of these concepts are applied towards a course project.

COSM 2920 — 3 UNITS BEAUTY: GLOBAL BUSINESS

This course explores the complexities associated with international trade and investment including the global monetary system, business strategies, structure and operations as well as differences in political, economic, and social systems. Students learn to appreciate different countries and cultures as well as ethical issues and dilemmas. Through case studies and international business models, students understand the strategic development and management of a global brand.

COSM 3250 – 3 UNITS BEAUTY: PURCHASING & PLANNING

This class provides a thorough explanation of domestic and international sourcing, contract packaging, production, and distribution management strategies for new and existing products in the beauty industry. Students gain practical understanding of the interrelationships between purchasing, vendor selection, sources of supply, and technology. Focus is on profit maximization techniques, vendor negotiations, lead time management, and forecasting.

COSM 3350 — 3 UNITS HUMAN RESOURCES & ORGANIZATIONAL BEHAVIOR

This course explores organizational structure and how it affects corporate behavior. Students study career development, the value of performance appraisal, compensation, and safety and health laws within the corporate environment of the beauty industry. Strategies and tactics of management style are explored.

COSM 3360 – 3 UNITS BEAUTY: LUXURY BRAND DEVELOPMENT

Students explore the history, consumer psychology, and strategic management issues of the luxury market. They learn the nuances of the affluent consumer and how to develop and successfully manage marketing, distribution, and development of a luxury brand or product in a way that aligns with the high expectations of a luxury brand's unique vision and strategy.

COSM 3400 — 3 UNITS MANAGERIAL DECISION MAKING

Students learn the importance of critical thinking and decision making in the corporate environment.

COSM 3420 – 3 UNITS BEAUTY: BUSINESS MANAGEMENT & FINANCE

Students practice business management processes including implementing strategic plans, building a competitive strategy, and financial planning. The course incorporates use of forward-looking and predictive accounting information to support informed decision making in corporate management and control functions. Emphasis is on strategy and tactics including innovations that drive a profitable business model.

COSM 3450 — 3 UNITS MERCHANDISING IN THE BEAUTY ENVIRONMENT

This course teaches students to conceptualize and develop retail merchandising fixtures for the beauty industry. Students evaluate product assortment and planograms using strategy, branding, profitability analysis and cost structures of fixtures in multiple retail channels from mass to prestige environments. Class structure includes in-store studies as well as creative implementation of merchandising concepts, theories, store and brand image, and target market analysis.

COSM 3600 — 3 UNITS PRODUCT INNOVATION

Students learn the product development process from idea generation to consumer adoption through the use of case studies.

COSM 3660 – 3 UNITS BEAUTY: REGULATORY AFFAIRS & IMPORT/EXPORT STRATEGIES

This course presents an introduction to the field of regulatory affairs and to the laws and regulations governing the development, sales, and marketing of beauty products. Students learn how to maintain compliance with US and international regulations and to formulate a global regulatory strategy for product development. In addition, students acquire an understanding of the legal import and export strategies, structures, and responsibilities involved in being a global business.

COSM 3780 – 3 UNITS PUBLIC RELATIONS

This course is designed to provide an in-depth look at the principles, practices, and strategies utilized in communicating with a company's or brand's various publics including traditional, online, and social media. Students will hone their skills while producing writing samples, editing, and speaking in the context of media relations and publicity. This course will utilize lecture, writing, and case analysis to build a body of knowledge.

COSM 3800 — 3 UNITS LICENSING

This course examines licensing regulations and methods of obtaining copyrights to protect intellectual property. Students become familiar with the process of obtaining permission to use intellectual property in fields such as text, artwork, fashion, and music. Current copyright registration procedures and copyright regulations will be discussed.

COSM 3850 – 3 UNITS BEAUTY: SALES, NEGOTIATION & CONFLICT MANAGEMENT

This course provides an overview of the role of the sales function within the beauty industry. It covers the complexities of management of sales and distribution channels, issues in account management, and personal selling techniques. Students learn negotiation strategies and styles, and the importance of conflict resolution. In addition to class exercises, students practice negotiating in a range of business environments, including difficult situations.

COSM 3950 — 3 UNITS INTERNSHIP

Through on-the-job training, students gain valuable insight as they apply theory and skills learned in the classroom to actual work situations and explore career options in the beauty industry.