SOCIAL MEDIA

The Bachelor of Arts in Social Media Program prepares students for careers in social media. Students learn how to identify, engage, and communicate with their target markets and online communities, build and maintain consumer loyalty, and develop techniques to maximize growth. Students use analytics and metrics to evaluate the effectiveness of methods for positioning people, products, organizations, and interest groups in social media contexts in order to develop media campaign strategies.

What Our Students Learn

In our program, students work to engage and manage online communities with a focus on narrative and public relations writing, as well as campaign strategies and creative business management. They also learn the analytical tools to quantify the results of online marketing campaigns and make strategic decisions.

Why FIDM

As one of the few Social Media degree programs in the country, students participate in three required internships. They also collaborate with companies including Digital Brand Architects, The Little Market, Style Haul, Black Radiance, Buzzfeed, Small Girls PR, Create & Cultivate, and JustFab, forging valuable industry connections and relevant work experience.

Required classes for BACHELOR OF ARTS (B.A.) (for students with a prior FIDM degree)

+ Available as an online (distance learning) course This program starts on the Los Angeles campus. Prerequisite: FIDM degree in Social Media One-on-one advisement is available to students from other FIDM Majors to consider eligibility for special admissions to this program. Contact the appropriate department chairperson.

There are currently 120,000 open social media marketing jobs spanning fashion, technology, hospitality, entertainment, and cosmetics in the U.S., according to career sites LinkedIn and Indeed.