SOCIAL MEDIA

The Associate of Arts in Social Media Program prepares students for careers in social media communication. They learn how to identify, engage, and communicate with their target markets and online communities, build and maintain consumer loyalty, and develop techniques to maximize growth. Students use analytics and metrics to evaluate the effectiveness of methods for positioning people, products, organizations, and interest groups in social media contexts in order to develop media campaign strategies.

What Our Students Learn

In our program, students learn how to launch and promote successful social media campaigns that generate Return On Investment (ROI) for companies large and small, spanning several industries. Through careful assessment of case studies and real-world examples, students leverage user-generated content including blogs, vlogs, Instagrams, Snapchats and other types of media to bolster brand awareness and strengthen brand voice. Students learn to analyze data and apply the results to future social media marketing tactics.

Why FIDM

One of the few Social Media degree programs in the country, this game changing major was created in response to industry demand. Hands-on courses in new media trends and business channels, e-commerce marketing, blogging for business, plus industry internships, prepare grads to enter the quickly evolving world of social media marketing.

Industry collaborators in the Social Media program include Buzzfeed Motion Pictures, Disney, YouTube Space LA, Giphy Studios, JustFAB, Digital Brand Architects, and Poshmark.