BEAUTY INDUSTRY MERCHANDISING & MARKETING

What Our Students Learn

The Beauty Industry Merchandising & Marketing Program is a comprehensive curriculum that prepares students to enter the beauty industry with the knowledge of the complexities and challenges of each of the components and factors that are integral to the business of beauty. This program offers theoretical and practical disciplines that emphasize the development of creative, marketing and branding, technological, operational, and promotional strategies that affect business development and consumer behavior in the global beauty market.

In our program, students learn entrepreneurial skills, marketing, beauty brand management, strategic planning, and get hands-on experience in product development and package design.

Why FIDM

We partner with companies such as Kiehl's Since 1851, wet n wild, and American Made Beauty, who work closely with our students as they learn practical skills in a project-oriented program. Students intern with top beauty brands such as Arbonne, GLAMGLOW, Josie Maran, Orly, Smashbox, and Stila.