GRPH 2050 — 3 UNITS

BRAND X

Students investigate the visual and physical personality of a current brand and develop an effective visual identity for it, utilizing all applicable marketing materials. Prerequisite: GRPH 1720

GRPH 2120 — 3 UNITS

PUBLICATION DESIGN

This course helps students craft a variety of image and text-based content into harmonious and legible designs in catalog and magazine formats for both print and digital delivery. Prerequisites: GRPH 1720, GRPH 2780

GRPH 2230 — 3 UNITS

UX DESIGN

This course offers a practical introduction to UX (user experience) design emphasizing the importance of research in the design process. Inspired by this research, students develop solutions for a variety of applications centered around a specific set of users. Wire-framing is used to illustrate design concepts and students learn how to create a clickable prototype.

GRPH 2400 — 3 UNITS

GRAPHICS/LICENSING

This course introduces students to product licensing through the development of original characters and their related products. The students create their own intellectual property and present it as a Style Guide. Includes a three (3) hour lab.

GRPH 2470 — 3 UNITS

MOTION GRAPHIC DESIGN

Students solve graphic design problems using creative brainstorming, storyboarding, and the integration of media including images, illustrations, text, audio, and video. A hands-on course focused on the design of motion graphics, students learn basic motion graphics principles using Adobe After Effects. The final project demonstrates an understanding of 3-D design, timing, and composition to create an impactful motion graphic. Includes a three (3) hour lab. Prerequisite: GRPH 2230

GRPH 2500 — 3 UNITS

LOGO/SYMBOL DESIGN

Students create a logo for a company or product using the elements of design and the psychology of color. They demonstrate understanding through application and usage of identity to create a brand and public awareness. Thumbnails, participation, class critiques. Prerequisite: GRPH 1420

GRPH 2540 — 3 UNITS

APPLIED BRANDING

This course takes students through the entire graphic design process of creating a professional retail brand. Students define a target audience, invent a fictitious store name, and write a mission

statement. For their final presentation, they create a conceptual store brand delivered through a visual marketing plan. Prerequisite: GRPH 2050

GRPH 2630 — 3 UNITS

WEBSITE DESIGN

Students build on their experience with UX design as they develop web and mobile applications. Students begin using HTML and CSS to design their sites while continuing to emphasize research, design, and functionality. Prerequisite: GRPH 2230

GRPH 2680 — 3 UNITS

GRAPHIC DESIGN PORTFOLIO

This is an advanced class in portfolio development. Students design, produce, and gain experience presenting their work in a professional working environment. They also write a comprehensive resume and present their portfolios before the class. Prerequisite: GRPH 2500

GRPH 2780 — 3 UNITS

INTRODUCTION TO DIGITAL PHOTOGRAPHY

This course enhances students' appreciation of the skill and creativity of photography by challenging them to produce their own photographic art. Course discussions include terminology, innovations in digital photography, and various experimental processes. The course illustrates the practice of buying commercial photography for fashion, graphic design, and general marketing purposes, including negotiating with art reps, buyout of stock photography, and coordinating photo shoots.

GRPH 2810 — 3 UNITS

DATA VISUALIZATION

In this course, students learn to find the story in data and represent it in a clear, compelling and — most of all — visual way. Data is complex, overwhelming and doesn't tell a story without the work of a designer. They look at the history of data visualization while also practicing their own ability to visualize increasingly complex information. Special emphasis is paid to using the principles of design to craft a unified, exciting, persuasive data visualization. Prerequisite: GNST 2370

GRPH 2840 — 3 UNITS

TITLE DESIGN

This course explores the potential of iconic imagery and demonstrates the power of a title-with-a-concept in ad campaigns where space is at a premium. Prerequisite: GRPH 3550

GRPH 2930 — 3 UNITS

ADVANCED WEBSITE DESIGN

This course focuses on responsive web design in order to create sites that work on a variety of devices. Students create a complete interactive site from concept to final development. Prerequisite: GRPH 2630