BUMT 5500 — 3 UNITS
STRATEGIC MARKETING MANAGEMENT
This course explores and analyzes the marketing management process building a foundation for marketing program decisions with a focus on product, pricing, distribution channel selection, and integrated promotion. It explores strategies for organizing and planning for effective marketing implementation. The primary focus is on measuring financial performance as a result of innovative marketing strategies.
BUMT 5550 – 3 UNITS
GLOBAL MARKETING
This course explores how global marketing differs from traditional, domestic marketing while emphasizing that the two disciplines are underpinned by the same principles. Students will learn how key environmental forces, culture, international competition, market segmentation, and strategy decisions influence market success or failure. The course also provides an understanding of the practice, strategies, and goals of international marketing. Students will develop a critical understanding of key elements, opportunities, and challenges in international marketing and expand their knowledge in developing and managing a global marketing function.
BUMT 5650 — 3 UNITS
CREATIVITY, INNOVATION & DESIGN IN BUSINESS
This course explores various approaches in developing an innovation strategy from a creative beginning to an innovative implementation resulting in a competitive business structural design. Approaches to applying design concepts in business model development is explored and analyzed.
BUMT 5750 — 3 UNITS
LUXURY BRAND MANAGEMENT
This course is designed to provide students with an understanding of the fundamentals of luxury brand management. Students are introduced to principles of luxury branding, design thinking and how these are used as tools to define luxury business strategies. Students develop an understanding of the luxury segment of the market as it applies to a variety of industries. They learn to identify potential new luxury products and how they relate to a variety of markets, including emerging markets.
BUMT 5800 — 3 UNITS
ENTREPRENEURIAL ERGONOMICS
Ergonomics is the discipline concerned with the understanding of interactions among individuals and other components of a function or system, and the process that develops strategies to apply theory, principles, data, and methods of design to optimize performance. In this course, students are mentored in their development plans to transform innovative ideas into profitable business structures, and present formal product or service concepts for analysis and critique. This course offers a unique opportunity for the students to experience design thinking in a business context.
BUMT 5950 — 6 UNITS
CAPSTONE SEMINAR
Students are mentored by selected faculty members and develop and present an in-depth analytical research thesis based upon a business case study selected by the department. This seminar focuses on current business dynamics and their impact on strategic planning and financial considerations resulting in a proposed plan for expansion and strategic control for the business under analysis.
COSM
COSM 2150 — 3 UNITS
BEAUTY: FUNDAMENTALS OF SKIN CARE & WELLNESS
An in-depth overview of skin care, spa, body care, hair care, and nail care and their roles in the competitive marketplace. Students explore alternative wellness modalities, product and distribution strategies and product positioning as well as the impact of innovative formulas and current trends that enable students to grasp the complexity of the categories.
COSM 2250 — 3 UNITS
BEAUTY: BRAND IMAGING
COSM 2250 — 3 UNITS
BEAUTY: BRAND IMAGING
Students look in-depth at the history of the beauty industry as they analyze the strategies and tactics of in-depth brand development necessary to building successful beauty product lines. They examine the power of written word, image, concept, positioning, and trends as the means of establishing powerful communications that build brand loyalty and brand equity, as well as the importance of consumer motivation, perceived quality, association, and delivery to their target market. Development of written marketing materials is emphasized.
COSM 2350 — 3 UNITS
BEAUTY: FUNDAMENTALS OF FRAGRANCE
This introductory class explores the ever-evolving technology of essential oil extraction, the artistry of blending multiple scents, and the growing use of synthetic essences. Students learn to evaluate fragrances as they develop their individual scents, and discover the fascinating history of perfume and its synergy with the world of fashion and beauty.
COSM 2380 — 3 UNITS
BEAUTY: BUSINESS OPERATIONS
This course educates students in the business operation skills that are imperative for managerial advancement. Topics include inventory management, forecasting, production planning, project management, and quality control. Students gain an understanding of the relationship of these components to a successful organization. Prerequisite: COSM 2450
COSM 2450 — 3 UNITS
BEAUTY: FUNDAMENTALS OF COSMETICS
In this course, students follow the process of creating color cosmetics from identifying target markets and distribution channels to establishing concept,